Alright, let’s cut to the chase.
If you want clients, you’ve got to buy them.
Yeah, you heard me right.
You either pay with your time or your hard-earned cash.
And there are just four ways to get those clients knocking on your door:
- Content Creation
- Warm Outreach
- Cold Outreach
- Advertising
Today, we’re going to dive deep into each of these methods and figure out which one suits your consulting business best.
But before we get into the details, I need to share the BIGGEST secret of them all.
Get ready, because this one’s a game-changer.
The Secret Weapon: Public Marketing
Let’s get one thing straight: traffic alone won’t save your business.
You could send a million people to your website, but if it’s not set up right, you’ll only catch the few who are ready to buy.
And here’s the kicker—everyone’s fighting over that same tiny slice of the market.
Want to stand a chance against the big boys?
You’ve got to expand your surface area of opportunities.
And the only way to do that is to convert your paid or rented audience into your owned audience before trying to sell them anything.
Here’s how it breaks down:
The Three Types of Audiences
- Paid Audience: The folks you pay for through ads.
- Rented Audience: The crowd you get from platforms like social media.
- Owned Audience: Your golden tickets—the leads that you own and control.
When you own your audience, you’re not just another player in the crowded market—you’re the coach calling the shots.
You can talk to them anytime, pitch them your offers, and build real relationships. Why?
Because they’ve given you permission to do so by sharing their email or phone number.
That’s trust on a silver platter.
More Trust: When someone hands over their contact info, they’re basically saying, “I’m ready to hear what you’ve got.” This isn’t a like or a follow—it’s the start of something real. And you’re not fighting with a hundred other posts for their attention.
Bigger Engagement: When people check their email, they stick around. They’ll give your message 2 to 10 minutes of their time—way longer than the 7 seconds they’d spend scrolling past your ad on Instagram. That’s valuable time you can use to build a connection.
Don’t Be the Weird Guy at the Bar
Imagine walking up to someone in a bar and proposing marriage out of the blue.
Sounds nuts, right?
That’s what it’s like trying to sell to someone who’s never heard of you.
You’ve got to warm them up first, give them value, and build some trust.
Only then can you talk about sealing the deal.
Your mission? Build a Lead Generation Machine that churns out leads like a factory.
Once you’ve got that down, the sales become easy.
That’s where your ‘Sales Mechanism’ kicks in—it’s designed to close the deals once the leads are hot.
The Lead Generation System: Build Your Lead Machine
Here’s what you’ll get with this strategy:
- Pick the right channels for your business
- Start gathering your first leads
- Create a system that brings in leads on autopilot
Now, let’s dive into each method and find the right fit for your consulting business:
1. Warm Outreach (Cost: Tons of Time, But It’s Free)
Just starting out?
This is your bread and butter.
Roll up your sleeves and reach out to everyone you know—friends, family, past clients, even that guy you met at last month’s networking event.
It’s time-consuming, but it’s the foundation of your lead machine.
And the best part? It doesn’t cost a dime.
2. Cold Outreach (Cost: A Little Time + A Little Money)
Want to scale fast?
Cold outreach is where it’s at.
We’re talking about reaching out to thousands—yep, thousands—of potential leads every month.
Here’s how we do it: we use multiple email inboxes to spread out the load and avoid burning any domains.
It’s a numbers game, and it’s one of the fastest ways to get your business to that $30k/month mark.
What’s the cost?
- The leads themselves (data)
- Inboxes (tools for sending)
- Sending tools (email software)
3. Content Creation (Cost: A Lot of Time)
Here’s the dirty little secret: you don’t need a fancy editor or designer to build a huge following.
I started with zero experience and grew an audience of over 10,000 across multiple platforms.
Just share real value, say things that matter, and people will notice.
The reward? They start buying from you.
4. Advertising (Cost: A Lot of Money)
Ads are like the fast track—but they come with a cost.
If you’re not making at least $10k/month, hold off on ads.
You’ll end up burning through your budget fast.
Instead, max out your cold emails and content marketing first.
Once you’re bringing in some solid cash, ads can help you scale faster.
Time to Build Your Lead Gen Machine
So, there you have it—the Lead Generation System that’ll take your consulting business to the next level.
Don’t waste thousands on expensive courses or coaching.
Everything you need is right here, for free.
Now go put this into action, and let’s build your business together!
